酒店產(chǎn)品受到許多的因素影響，可控因素和不可控因素影響了酒店產(chǎn)品價(jià)格
    酒店產(chǎn)品價(jià)格的制定要受到許多因素的影響，這些因素大致可以分為可控因素和不可控因素兩類，可控因素是營銷人員在定價(jià)時(shí)有能力調(diào)節(jié)控制的因素，反之則是不可控因素。
（一）可控因素
1.成本
    成本是酒店定價(jià)時(shí)的注意依據(jù)，為了保證生產(chǎn)的順利實(shí)現(xiàn)，通過銷售，酒店既要收回成本，同時(shí)也要獲取一定的利潤。所以酒店產(chǎn)品的成本是酒店在正常市場環(huán)境中定價(jià)的最低點(diǎn)。一般來說，在成本不變的情況下，酒店產(chǎn)品價(jià)格與酒店利潤成正比關(guān)系，價(jià)格提高，酒店產(chǎn)品的利潤就高；價(jià)格越低，酒店產(chǎn)品的利潤就越低。所以產(chǎn)品成本低的酒店企業(yè)在制定價(jià)格時(shí)有效大的調(diào)整余地，在市場競爭中比較有利，比較容易獲得好的經(jīng)濟(jì)效益。但過度強(qiáng)求削減成本也會(huì)使產(chǎn)品質(zhì)量得不到保證，所以，酒店市場營銷在定價(jià)時(shí)應(yīng)根據(jù)自身的情況確定一個(gè)合適于成本的定價(jià)。
2.定價(jià)目標(biāo)
    酒店定價(jià)目標(biāo)為定價(jià)者指明了方向，定價(jià)者也必須根據(jù)定價(jià)目標(biāo)來制定價(jià)格，這樣才能實(shí)現(xiàn)最初的目標(biāo)。同時(shí)，不同酒店的定價(jià)目標(biāo)不同，隨之采取的具體定價(jià)方法也有差異。定價(jià)者要明確了解自己酒店的定價(jià)目標(biāo)，選擇爭取的定價(jià)方法，才能制定出適合酒店的價(jià)格。
3.酒店產(chǎn)品特色
    酒店產(chǎn)品的特色對酒店產(chǎn)品的定價(jià)有很大的影響。酒店產(chǎn)品的特色包括產(chǎn)品的質(zhì)量、功能、服務(wù)等是否新穎，是否對消費(fèi)者有吸引力；也包括產(chǎn)品聲譽(yù)的好壞，產(chǎn)品受關(guān)聯(lián)產(chǎn)品的影響程度等。若產(chǎn)品有特色、信譽(yù)好、在市場上不易受制約，不易被替代，則產(chǎn)品對市場會(huì)有較大的吸引力，呈現(xiàn)供不應(yīng)求得供需關(guān)系，則價(jià)格自然比同類產(chǎn)品高許多。如果一個(gè)毫無特色的酒店，它的酒店產(chǎn)品缺乏吸引力，其營銷定價(jià)人員就往往不得不把價(jià)格降低，在市場處于被動(dòng)的地位。
4.酒店的推銷能力
    酒店?duì)I銷人員的營銷能力也是決定酒店產(chǎn)品定價(jià)的因素之一。如果酒店的銷售能力較強(qiáng)，銷售渠道多，不必?fù)?dān)心高價(jià)使產(chǎn)品大量滯銷，酒店就可以把自己酒店產(chǎn)品的價(jià)格定價(jià)得高一些。如銷售能力一般，或在銷售能力較弱的情況下，應(yīng)適當(dāng)調(diào)低價(jià)格以保證一定的銷售率。
（二）不可控因素
1.市場競爭
    酒店的經(jīng)營活動(dòng)總是受競爭者的經(jīng)營活動(dòng)的制約。當(dāng)酒店自身產(chǎn)品在優(yōu)勢上有過于競爭對手之處，則定價(jià)時(shí)受對手的制約會(huì)較少，可以根據(jù)自己的意愿在價(jià)格上做較大幅度的調(diào)整，而不會(huì)在競爭中處于劣勢，可以根據(jù)自己的意愿在價(jià)格上做較大幅度的調(diào)整，而不會(huì)在競爭中處于劣勢。但競爭往往與市場供求有密切關(guān)系，供不應(yīng)求，則競爭程度自然降低，供過于求，競爭程度加劇，價(jià)格在微小變動(dòng)都會(huì)引起競爭局勢的變化。在現(xiàn)實(shí)中，競爭者采取怎樣的競爭價(jià)格，供求關(guān)系怎樣變化都不是認(rèn)為能控制的。
2.供求關(guān)系
    酒店客源的需求具有不穩(wěn)定性，且不同層次的客人對價(jià)格的敏感性也不一樣，所以市場上的供需關(guān)系隨時(shí)處于變化之中。酒店作為供給一方，供大于求，酒店定價(jià)的自由度就相對較小，反之，就較大。
3.酒店中間商的力量
    酒店中間在很大的程度上制約著酒店產(chǎn)品價(jià)格的制定，酒店如果過分依賴中間商進(jìn)行產(chǎn)品銷售，自身對定價(jià)的掌控程度就會(huì)變得很小，甚至要與中間商商量著定價(jià)，酒店中間商作為旅游銷售渠道中一個(gè)獨(dú)立的經(jīng)營者獲得了高額利潤。酒店應(yīng)盡量減小對中間商的依賴，將產(chǎn)品定價(jià)僅把握在自己手里，才能實(shí)現(xiàn)酒店的經(jīng)營目標(biāo)。
4.匯率水平
    匯率又稱為匯價(jià)或外匯行市，是指兩種不同貨幣之間的比價(jià)。兩個(gè)國家的兌換比例，取決于旅游目的地國家機(jī)構(gòu)以各國貨幣為基礎(chǔ)所公布的匯率。當(dāng)一國的貨幣發(fā)生變化的時(shí)候，相對其他各國貨幣的匯率也就隨之發(fā)生了變化，從而也影響了旅游酒店產(chǎn)品和價(jià)格的變化。如果本國貨幣的幣值有所上升，這樣，酒店產(chǎn)品的成本就會(huì)降低，因此酒店必須隨匯率的變動(dòng)而不斷地調(diào)整產(chǎn)品的價(jià)格。
The hotel products are subject to many factors, controllable factors and uncontrollable factors affect the price of the hotel product
    The hotel price should be formulated by a number of factors, these factors can be divided into controllable factors and uncontrollable factors into two categories, controllable factor is that marketers have the ability to adjust the control of the pricing, and vice versa is not controllable factors .
(A) controllable factors
1 cost
    The cost for hotel pricing basis in order to ensure smooth production achieved through the sale of the hotel it is necessary to recover the cost, but also to obtain a certain profit. The hotel cost of the product is the lowest point of the hotel pricing in a normal market environment. In general, in the case of constant costs, hotel prices and hotel profits is proportional to higher prices, the profits of the hotel product; lower the price, the lower the profits of the hotel product. The low cost hotel companies in the effective room for adjustment in the pricing in the market competition more favorable, it is easier to get good economic benefits. However, excessive force to cut costs but also make the product quality can not be guaranteed, hotel marketing, pricing should be according to their own situation to determine an appropriate cost pricing.
(2) pricing objectives
    Hotel pricing objectives for pricing by pointing out the direction, the pricing also must be based on the pricing objectives set prices so as to achieve the initial goal. At the same time, the hotel pricing objectives, along with specific pricing method is also different. Pricing must have a clear understanding of the pricing objectives of their hotel and choose to fight for the pricing method, in order to work out the price for the hotel.
3 Hotel Features
    The characteristics of the hotel product has a great influence on the pricing of hotel products. Hotel product characteristics, including whether the innovative quality of the products, features, services, and whether appealing to consumers; including the quality of the product's reputation, the impact of associated products. If the product is unique, good reputation in the market less vulnerable to the constraints, can not easily be replaced, there will be more attractive products on the market, presented in short supply relationship between supply and demand, the price naturally higher than similar products of many. If a hotel without the characteristics of its hotel products less attractive, its marketing and pricing personnel often have to lower prices in a passive position in the market.
4 hotel marketing
    Marketing of hotel marketing personnel in determining one of the factors of the hotel product pricing. If the hotel sales capability, sales channels, and do not have to worry about high prices make our products to a large number of slow-moving, the hotel can put the price of their hotel pricing too high. Such as the ability to sell, or in the case of weak sales ability, should be appropriate to reduce prices in order to ensure a certain rate of sales.
(B) of uncontrollable factors
(1) competition in the market
    The business activities of the hotel is always subject to the constraints of the business activities of competitors. When the hotel's own product strengths too competitors, then the pricing would be less constrained by the opponent, to do more substantial adjustments in price according to their wishes, and not at a disadvantage in the competition, you can more substantial adjustment in price according to their wishes, and not at a disadvantage in the competition. But the competition is often closely related to market demand and supply, demand, the level of competition naturally reduce oversupply, competition intensified, the price of the small changes will cause changes in the competitive situation. In reality, the competitors take what kind of competitive prices, and how changes in the relationship between supply and demand do not think that can be controlled.
(2) the relationship between supply and demand
    The hotel source of demand instability, and the guests of different levels of price sensitivity is not the same, so the relationship of supply and demand on the market at any time change. The hotel as a party supply, oversupply, hotel pricing freedom is relatively small, on the contrary, it is larger.
Hotel brokers force
    Hotel intermediate constraints to a large extent with the formulation of the hotel price, hotel if over-reliance on brokers sales, itself becomes small degree of control of the pricing, or even to discuss pricing and brokers, hotels middle provider as an independent business travel sales channels to obtain high profits. The hotel should try to reduce dependence on middlemen, product pricing is only grasp in their own hands in order to achieve the hotel's business objectives.
(4) exchange rate
    Exchange rate, also known as the exchange rate or foreign exchange market price means the price ratio between two different currencies. Exchange ratio of the two countries, depending on the tourist destination of national institutions in national currencies, the exchange rate announced by the foundation. Change when a country's currency relative to other national currencies will occur along with changes, which also affected the tourist hotel products and price changes. If the value of its currency to rise, the hotel cost of the product will be reduced, so the hotel must continue to adjust product prices with the exchange rate movements.