打造酒店市場營銷成功的基礎(chǔ)，酒店市場營銷概念的了解！
酒店市場營銷概念的內(nèi)涵
   酒店市場營銷是市場營銷在酒店業(yè)中的具體應(yīng)用，它是酒店對產(chǎn)品的構(gòu)思、定價、促銷和分銷的計(jì)劃執(zhí)行過程，以達(dá)到滿足客人需求和酒店目標(biāo)的實(shí)現(xiàn)。在理解酒店市場營銷概念時，應(yīng)從以下幾個方面去分析：
   1、酒店的一切經(jīng)營活動都必須以客人的需求作為出發(fā)點(diǎn)和歸宿，酒店市場營銷活動的首要任務(wù)是發(fā)現(xiàn)。客人已經(jīng)有了什么，還缺少什么，這兩者之間一定存在差距。客人需要什么，他們對自己的需要是否已經(jīng)過滿足他們的需求而獲得利潤。
   2、酒店市場營銷客人為核心，把維護(hù)客人利益、酒店利益和社會的利益有機(jī)地統(tǒng)一在一起。這是一種面向未來，著眼于可持續(xù)發(fā)展的觀念。以此指導(dǎo)酒店工作，對于企業(yè)的長遠(yuǎn)發(fā)展有著十分重要的影響。
   3、酒店市場營銷是一種連續(xù)不斷的管理活動，這種管理活動存在于酒店運(yùn)行的整個過程，它是酒店運(yùn)用一切可利用的資源，通過產(chǎn)品、渠道、價格和促銷的主動變化實(shí)現(xiàn)對酒店內(nèi)外環(huán)境的主動適應(yīng)，后者只能被看作是整個營銷管理的一項(xiàng)內(nèi)容。
   4、酒店市場營銷是一個動態(tài)過程，包括分析、計(jì)劃、執(zhí)行、反饋和控制等環(huán)節(jié)，酒店市場營銷應(yīng)有步驟的進(jìn)行，應(yīng)有序的一步步去做。
   5、在酒店市場營銷的進(jìn)行中，營銷調(diào)研起著關(guān)鍵作用。酒店市場營銷的最終目的是滿足客人的需求，這就必須借助于各種相關(guān)的信息。這些信息十分繁多，例如，環(huán)境因素，客人特點(diǎn)，客人需求，其他酒店的營銷策略、產(chǎn)品、價格等等。這些信息的了解和掌握對于酒店對內(nèi)外環(huán)境變化，應(yīng)對日益激烈的市場競爭提供了保障，而營銷調(diào)研則是獲取信息的主要途徑。
   6、全員營銷在酒店市場營銷中占據(jù)著十分重要的位置，它要求酒店內(nèi)部各部門之間必須發(fā)揮團(tuán)隊(duì)精神，精誠合作，這是酒店市場營銷成功的基礎(chǔ)，光靠營銷部一個部門不可能獨(dú)立地承擔(dān)營銷的全部活動。
To create the basis of successful hotel marketing, hotel marketing concept to understand!
Connotation of the concept of hotel marketing
   Hotel marketing is marketing in the hotel industry, it is the idea of ??the hotel product, pricing, promotion and distribution plans for the implementation process to meet guests' needs and hotel goals. In understanding the hotel marketing business

Read, we should start to analyze the following aspects:
   1, all the business activities of the hotel guests' needs as a starting point and destination, hotel marketing activities of the primary task is to find. Guests already have, what lack I yet, there must be a gap between the two. Guests need to

What they are on their own needs have been meet their needs and make a profit.
   2, the hotel marketing guests at the core, the maintenance of the guests interests, hotel interests and social interests of the organic unity. This is a future-oriented, focusing on the concept of sustainable development. To guide the hotel for business long

Far the development has an important impact.
   3, hotel marketing is a continuous management activities, management activities exist in the whole process of running the hotel, which is the hotel to use all available resources, products, channels, price and promotion initiative to change the wine

Shop initiative to adapt the internal and external environment, which can only be seen as an element of marketing management.
   4, the hotel marketing is a dynamic process, including analysis, planning, implementation, feedback and control links, the hotel marketing should steps should be orderly, step by step to do.
   5, in the hotel marketing, marketing research plays a key role. Hotel marketing ultimate goal is to meet the needs of the guests, which must resort to a variety of related information. These information are very numerous, for example, environmental factors,

Characteristics of the guests, guests' needs, other hotel marketing strategy, product, price and so on. This information to understand and master has provided a guarantee for the hotel on the internal and external environmental changes, deal with the increasingly fierce market competition, marketing research is to obtain information

The main way.
   6, full marketing hotel marketing occupies a very important position, it requires must work as a team, sincere cooperation among the various departments within the hotel, which is fundamental to the success of hotel marketing alone, a division of the marketing department can not

Independently assume all marketing activities.