周口酒店市場營銷，掌握市場營銷概念之一！

把梳子賣給和尚
    市場營銷是什么？這個問題的答案五花八門，不同的人給予了不同的解釋。
    在一般人的眼里，市場營銷是和產(chǎn)品的推薦聯(lián)系在一起的。所謂市場營銷就是為了銷售更多的產(chǎn)品進(jìn)行的廣告、宣傳、打折、買一送一之類的活動；而營銷人員不過就是一些拉著客人，不厭其煩介紹產(chǎn)品好處的推薦者。

    在作家的筆下，市場營銷是開啟財(cái)富之門的金鑰匙和點(diǎn)石成金的魔杖，具有神的功能。作家為我們講了很多市場營銷的故事，以下這個最具傳奇色彩：

    眾所周知，梳子是用來梳理頭發(fā)的，而和尚是個光頭，不用梳子，把梳子賣給和尚有悖常理。大多數(shù)人認(rèn)為這是不可能辦到的事情，但是就有深諳市場營銷之道的人不但成功地把梳子賣給了和尚，而且讓寺廟成為向自己長期訂貨的客戶，把不可能變成了可能，變成現(xiàn)實(shí)。

    和尚怎么會買梳子呢？一天，一位周口酒店市場營銷人員拜訪了一座顏負(fù)盛名、香火極旺的深山寶剎，對方丈說：“凡來進(jìn)香者，多有一顆虔誠之心，寶剎應(yīng)有回贈，保佑平安平安吉祥，鼓勵多行善事。我有一批梳子，您的書法超群，可刻上‘積善梳’三字，然后作為贈品。”方丈聽罷大喜，立刻買夏1000把梳子。“積善梳”一出，一傳十，十傳百，朝拜者更多，香火更旺。于是，方丈再次訂貨。轉(zhuǎn)眼間，和尚買了梳子，市場營銷人員賺足了票子。

    蝴蝶效應(yīng)認(rèn)為，遙遠(yuǎn)的南美洲亞馬遜河流域熱帶雨林中一只蝴蝶輕拍翅膀，可能在一月后引起美國德克薩斯的一場龍卷風(fēng)。在作家看來，市場營銷就像蝴蝶效應(yīng)中那只神秘的蝴蝶，市場營銷人員的舉手投足往往就會為企業(yè)、產(chǎn)品、市場帶來意想不到的變化。

The Shangqiu hotel marketing, to master one of the marketing concept!

To comb sold to the monks
    What is marketing? The answer to this question varied, different people give different interpretations.
    In the eyes of ordinary people, marketing and product recommendations linked to the Marketing is to sell more products, advertising, promotion, discount, buy one get one of the types of activities; and marketing staff, but some took guests and patiently the recommendation of product benefits.

    In the writer's pen, marketing is the golden key to open the door to wealth and waving a magic wand, with God's function. Writers for us spoke a lot of marketing story, following this most legendary:

    Is well known that the comb is used to comb the hair, while the monk is a bald, no comb, comb sold monk counterintuitive. Most people think is impossible, but there are well versed in the marketing of the Road is not only to comb sold to the monks, and the temple became the long-term orders to their customers, make the impossible may become a reality.

    Monk how to buy a comb? One day, a marketing staff paid a visit to a Yan prestigious incense very busy deep in the mountains pagoda in a temple, the abbot said: "who came to the pilgrimage, many a pious heart of the pagoda in a temple should be rebates, bless peace peace auspicious, to encourage more do good things and I have a number of comb your calligraphy superior, can be engraved with the words of the 'charitable comb', and then as a gift, "the abbot, after hearing the joyful, and immediately bought in summer 1000 comb. The charitable comb "a mass 10, 10 pass 100 pilgrims, incense even more vigorously. Thus, the abbot re-orders. Suddenly, the monk bought a comb, marketing staff pocketed the tickets.

    The Butterfly Effect pat wings of a butterfly in the distant South American Amazon River Basin rainforest, Texas, USA, a tornado may be caused in January. It seems to the writer, marketing is like the butterfly effect would only gestures of the mysterious butterflies, marketers will tend for the enterprise, product, market and bring unexpected changes.