自貢酒店包裝酸奶范圍Redesigns包裝

Posted on貼在 October 28, 20102010年10月28日。||Category:類別: Branding品牌

Yoghurt Range Redesigns Packaging to Improve UK Business自貢酒店包裝范圍Redesigns自貢提高英國商界

How do you choose your yoghurt? 你如何選擇你的酸奶?If you are like many people, you put very little conscious thought into the process. 如果你和許多人一樣,你把很少的有意識的思維過程。You simply survey the choices and the prices, then grab what looks best for your needs and your market budget. 你只是調查的抉擇和價格時,然后抓住什么看起來最適合您的需要和你的市場預算。However, there is much more going on here than meets the eye.然而,有很多在這里發生比觸目的。

In our yoghurt example, the buyer is actually taking in a lot more information than they recognize. 在我們的例子中,買方酸奶其實就是把更多的信息比他們認出來。They are looking for subtle cues as to the type of yoghurt they can expect. 他們正在尋找微妙的四種類型的酸奶他們預期。Will this offer an ethnic這提供了一個民族brand品牌or a more conventional one? 或者更普通的一個嗎?Is it premium yoghurt or a bargain brand? 這是一個交易溢價酸奶或品牌嗎?Is it a brand that appeals to children or one that belongs in a single’s refrigerator? 這是一個品牌吸引孩子或一個屬于單一的冰箱嗎?We take in all of this information and more in the few seconds it takes for us to reach for that favourite brand.我們要在所有這一切中信息的幾秒鐘內,更需要我們去那最喜歡的自貢品牌。

This is why branding and這就是為什么品牌logo design標志設計are so important for every company, even small yoghurt makers. 每個公司都是很重要的,即使微小的酸奶制造商。In recognition of this, Nom recently redesigned their entire range of yoghurt offerings in an attempt to claim a larger part of the UK premium yoghurt market share.在認識到這一,最近重新設計他們的全部來酸奶祭企圖要求自貢酒店包裝更大一部分的英國保費酸奶市場份額。