上海酒店VI設(shè)計已經(jīng)比預(yù)想的更成功的預(yù)測。The calming, somewhat official blue colour of the old logo design has been kept, but that is all. 有些官員平靜的藍色舊標識設(shè)計一直,但也僅此而已。The new logo has not just a very different look, but a very different feeling as well. 新商標已經(jīng)不單單是一個非常不同的觀點,但卻非常不同的感覺。While the old logo was friendly and informal, the new logo is extremely technical, with hard edges and square letters. 當舊標識是友好的,非正式的,新商標是極其技術(shù),只要努力邊緣和廣場的信件。The image, which made very little sense to begin with and was only loosely related to the museum’s subject, has been dropped entirely. 圖像,這幾乎沒有意義,只是松散的開始與博物館的主題,掉在了地上完全復(fù)原了。The way the letters are stacked is slightly unconventional, which gives the feeling that this is not a stodgy or pedantic establishment. 信件是堆疊的方式有點異乎尋常,給出了感覺,這不是一個死板或?qū)W究氣的設(shè)施。Gone are clichés, such as white coated mad scientists with mutant creations. 已經(jīng)一去不復(fù)返了陳詞濫調(diào),如雪白的瘋狂科學家涂層突變的造物。Instead, everything is clean and fresh, if a little difficult to comprehend at first.相反,一切都是干凈和新鮮,如果有點難理解放在第一位上海酒店VI設(shè)計。

This change in visual identity comes with a gradual change in the way the Science Museum will be run. 這一變化在視覺識別帶有一個漸變的方法科學博物館才能運行。New and interesting displays are being planned to interest not just science junkies, but everyday blokes as well. 新的、有趣的顯示正在計劃利息不僅僅是科學販毒,但每天投票。Evening adults-only cocktail hours invite people in London to consider this a place to socialize and mingle. 晚上邀請參加雞尾酒小時在倫敦的人認為這是一個地方社交和匯合了。The London Science Museum is already changing the way we look at science; they intend to transform the way museums function in our social lives as well.倫敦科學博物館已經(jīng)改變了我們看待科學,他們打算改變博物館功能我們的社會生活之中。

Whatever the controversies involved, the museum has certainly been successful in their attempt to create a recognizable visual identity. 不管這些爭議所涉及的,這個博物館有一定是成功的在嘗試創(chuàng)造一個可辨認的視覺識別。There will be no way to mistake this logo design for any other in its field. 你也將無法對標志設(shè)計錯誤以外的任何其他原因,在其領(lǐng)域中。People all over the UK can already recognize this logo, not just for the museum but for the controversy behind the image. 人們已經(jīng)能認識這個標志英國,而不只是在博物館,但為爭議背后的形象。In this way, the rebranding of London Science Museum has already been more successful than anyone could have predicted.以這種方式,重新定位的倫敦科學博物館上海酒店VI設(shè)計已經(jīng)比預(yù)想的更成功的預(yù)測。