運(yùn)城酒店品牌需要達(dá)到的運(yùn)城國(guó)際酒店品牌最高端嗎?
Posted on貼在 September 20, 20102010年9月20日||Category:類別: Branding品牌
Word of mouth is the most important type of口碑是最重要的類型marketing in the new millennium營(yíng)銷在新年. 。Bloggers can be an essential part of this equation, because they have high credibility with a relatively large UK audience. 寫博客的人可以是一個(gè)不可缺少的組成部分,因?yàn)樗麄儞碛性摲匠谈咝抛u(yù),以一個(gè)相當(dāng)大的英國(guó)觀眾。This makes connecting with bloggers an essential part of creating word of mouth for brands and exposure for the company’s這使得連接在博客中一個(gè)必不可少的部分為品牌創(chuàng)造口碑和暴露為公司的logo design運(yùn)城酒店品牌標(biāo)志設(shè)計(jì), but many UK brands struggle to effectively to make that connection.英國(guó)的許多運(yùn)城酒店品牌品牌,但努力有效地使連接。
Blogging has already become a massive and somewhat baffling part of the博客已經(jīng)變成一個(gè)巨大的一部分,有些不解fashion business時(shí)尚商業(yè). 。Brands reign supreme in this industry, and the people influencing the latest trends are not magazine editors and celebrities, but bloggers. 在這個(gè)行業(yè)品牌占據(jù)統(tǒng)治地位,影響的最新趨勢(shì)不是雜志的編輯和名人,但寫博客。This became obvious during this year’s fashion shows, when fashion bloggers such as 14 year-old這變得越來(lái)越明顯,在今年的時(shí)尚顯示,當(dāng)時(shí)尚博客14歲等Tavi GevinsonTavi Gevinson, were given front row seats at the expense of established names in fashion magazine publishing.前排的位子,給出了建立在犧牲的名字寫在時(shí)尚雜志出版社出版。
Connecting with well-read UK bloggers such as young Miss Gevinson is one of the growing challenges of brands in every industry. 結(jié)合英國(guó)等耐讀的博客是一個(gè)年輕的姑娘Gevinson日益增多的挑戰(zhàn)在每一個(gè)行業(yè)的品牌。With tens of millions of people writing blogs in the UK, it can be difficult to identify the ones who are the leaders in their field. 成千上萬(wàn)的人,寫博客在英國(guó),很難確定那些是在同行業(yè)中處于領(lǐng)先地位。Once these star bloggers are identified, persuading them to give you a good report and feature your products and一旦這些明星博客確認(rèn),說(shuō)服了他們給你一個(gè)好的報(bào)告,您的產(chǎn)品和特征logo design標(biāo)志設(shè)計(jì)in a post. can be even more difficult. 在一個(gè)post.可以更加困難。Here are a few tips for getting the blog acclaim that can make all the difference in the future of your brand.這里有一些技巧來(lái)獲得贊譽(yù),博客可以完全不同的未來(lái),你的運(yùn)城酒店品牌品牌。
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陜西酒店形象設(shè)計(jì)與人和時(shí)代建立長(zhǎng)期、友好的合作關(guān)系。
1. 1。Build long-term relationships.建立長(zhǎng)期、友好的合作關(guān)系。It is no secret that bloggers can hold the key to success for companies. 大家都知道博客可容納公司成功的關(guān)鍵。The best-known bloggers are inundated with press releases and product samples, to the point that it can be impossible to focus on each one. 最著名的博客們被淹沒(méi)在新聞發(fā)布、產(chǎn)品樣本、到如此地步,其不可能再專注于每一個(gè)。Because of this, it is crucial to not just approach them once, but to develop a long-term relationship with key members of the blogging community. 正因?yàn)榇?這是至關(guān)重要的,不只是一次接近他們,而是要發(fā)展一種長(zhǎng)期關(guān)系的博客社區(qū)的主要成員。Put in the effort to create back-and-forth dialog, and keep wooing the same people. 努力創(chuàng)造來(lái)回對(duì)話框,讓尋求同樣一批人,This will help you stand out and increase the chances that the blogger becomes a vocal, long-term fan of your company.這將幫助你脫穎而出,那么博客提高聲樂(lè)、長(zhǎng)期成為貴陜西酒店形象設(shè)計(jì)公司的球迷。
2. 2。Put your best foot forward.表現(xiàn)出你最好的一面。A blogger can ruin your reputation as quickly as they can build it. 一個(gè)博客可以抵毀你的聲譽(yù),他們能盡快建造它。Make sure they see the best that your company has to offer, whether it is product samples or press releases. 確保他們看到最好的,貴公司所提供的產(chǎn)品樣本,無(wú)論是或新聞。Stay with your留在你的brand品牌identity and include high quality image files that include your logo design. 身份和高質(zhì)量的圖像文件包括,包括你的logo的設(shè)計(jì)。Because most UK blogs are not sponsored, the author has no reason to give anything less than an honest opinion, even if it happens to be scathing.因?yàn)榇蠖鄶?shù)英國(guó)博客作者贊助,沒(méi)有理由付出一切,不到一個(gè)誠(chéng)實(shí)的意見,即使它碰巧是嚴(yán)厲的。
3. 3。Act like a reader, not a sponsor.像一個(gè)讀者寫的,不是一個(gè)贊助者。Bloggers are acutely aware of the fact that their credibility is key to their popularity. 博客們敏銳地意識(shí)到一個(gè)事實(shí):他們的信譽(yù)的關(guān)鍵是他們的聲望。Because of this, they tend to turn down acutely commercial approaches. 正因?yàn)榇?他們傾向于拒絕敏銳的商業(yè)途徑。However, if you study their blog and give them a personalized communication, you have a better chance of getting the publicity that you are seeking. 然而,如果你學(xué)習(xí)他們的陜西酒店形象設(shè)計(jì),并給他們一個(gè)個(gè)性化的溝通,你有一個(gè)更好的機(jī)會(huì)找到你正在尋找的宣傳。Get to know what the blog is about, and then send the author a note praising their work and suggesting that they and their readers might enjoy your products. 去知道這個(gè)博客是關(guān)于,然后給作者筆記稱贊他們的工作,認(rèn)為他們和他們的讀者可能會(huì)喜歡你的產(chǎn)品。This way, the writer doesn’t feel that talking about your brand would be ‘selling out’陜西酒店形象設(shè)計(jì)這種方式,筆者不覺(jué)得會(huì)談?wù)撃愕钠放频某鍪?rdquo;。
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